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Garbarino, E. and Johnson, M.S. (1999) The Difference Roles of Satisfaction, Trust and Commitment in Customer Relationships. Journal of Marketing, 2, 55-59.

has been cited by the following article:

• TITLE: Research on the Choice of Chinese Forest Products Channel Model: Commitment Perspectives

  AUTHORS: Haibo Zhu, Guijun Zheng

  KEYWORDS: Forest Product Channel, Commitment, Negotiating Ability, Channel Model

  JOURNAL NAME: Modern Economy, Vol.7 No.1, January 25, 2016

  ABSTRACT: In researching channel relation it can be found that different negotiating abilities (channel power) decide commitment levels and different commitment levels decide the choice of channel model if we research the channel model choice of forest products in the perspective of channel members’ commitments. So leading enterprises, forest growers and distributors need to decide their commitment level according to their own negotiating ability in the channel system, and then choose right channel model.