TITLE:
Research on the Choice of Chinese Forest Products Channel Model: Commitment Perspectives
AUTHORS:
Haibo Zhu, Guijun Zheng
KEYWORDS:
Forest Product Channel, Commitment, Negotiating Ability, Channel Model
JOURNAL NAME:
Modern Economy,
Vol.7 No.1,
January
25,
2016
ABSTRACT: In researching channel relation it can be found that different
negotiating abilities (channel power) decide commitment levels and different
commitment levels decide the choice of channel model if we research the channel
model choice of forest products in the perspective of channel members’
commitments. So leading enterprises, forest growers and distributors need to
decide their commitment level according to their own negotiating ability in the
channel system, and then choose right channel model.