TITLE:
Challenges of Internal and External Variables of Consumer Behaviour towards Mobile Commerce
AUTHORS:
Arif Sari, Pelin Bayram
KEYWORDS:
M-Commerce, Internal Variables, External Variables, Consumer Behaviour
JOURNAL NAME:
International Journal of Communications, Network and System Sciences,
Vol.8 No.13,
December
30,
2015
ABSTRACT: The Mobile Commerce (m-commerce) becomes
very powerful tool in the competitive business markets. Companies started to
use this technology to attract their customers and catch their attention.
Usage of Mobile commerce applications spreaded around different countries and became
very popular. Different communication protocols and security techniques are
designed for business use of m-commerce. Mobile Commerce, likewise the
e-commerce brought significant difference in the market. People start to use
this technology by feeling the freedom of having transactions at anywhere and
anytime. However, consumers face lot of difficulties while using this
technology which is consumer-based or service provider based. This research
exposes the impact of determinants that influences mobile commerce application
users’ attitudes by classifying and investigating the internal and external
variables in a case study of Cyprus Research Centre.