Article citationsMore>>

Chen, J.L. (2015) Network Promotion of National Brand—Taking Meizu, MI and Smartism as Research Object. Journalistic Sphere, 2, 217-218.
http://dx.doi.org/10.1016/j.chemosphere.2014.11.040

has been cited by the following article:

• TITLE: On the Core Competence of Chinese Manufacturing Industry under the New Formats of “Internet Plus”—A Case Study on Furniture Industry

  AUTHORS: Renping Zhang, Junrong Liu

  KEYWORDS: Core Competence, Internet Plus, Factor Analysis, Manufacturing Industry, Furniture

  JOURNAL NAME: Journal of Service Science and Management, Vol.8 No.6, December 29, 2015

  ABSTRACT: Through factor analyses, the paper makes a performance evaluation on the listed companies in furniture industry, finds out the representative companies and then analyzes their business strategies and ways to improve their core competence, which can offer references for the construction of the core competence of manufacturing industry in the context of the “Internet Plus”. The analyses reveal that the core competence of enterprises can be improved by innovating network promotion, making use of e-commerce and creating the flexible production line etc.