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Cannon, J.P., Doney, P.M., Mullen, M.R. and Petersen, K.J. (2010) Building Long-Term Orientation in Buyer-Supplier Relationships: The Moderating Role of Culture. Journal of Operations Management, 28, 506-521. http://dx.doi.org/10.1016/j.jom.2010.02.002

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