TITLE:
The Status Quo, Causes, Problems and Countermeasures of China’s Film Industry
AUTHORS:
Dongjin Yang
KEYWORDS:
Film Industry, Sustainable Development, Connotative Growth, Industrial Policy
JOURNAL NAME:
Journal of Service Science and Management,
Vol.8 No.6,
November
19,
2015
ABSTRACT: Through the collection of the main data (Box Office Revenue, Cinema Screens, Film Viewing, Feature Film Production) of the Chinese film industry in the past 7 years, this paper analyzes the development status and the reason for the rapid development of the industry. Based on data analysis and realistic investigation, this paper points out that Chinese film industry faces some problems, such as lack of connotative development, short industry value chain, and restraints of institutional supply. Correspondingly, this paper puts forward policy and management recommendations.