TITLE:
Perceived Trust and Payment Methods: An Empirical Study of MarkaVIP Company
AUTHORS:
Mahmoud Maqableh, Ra’ed Moh’d Taisir Masa’deh, Rifat O. Shannak, Khalid M. Nahar
KEYWORDS:
E-Payment, Perceived Trust, EPS, E-Commerce, Security, Structural Equation Modeling
JOURNAL NAME:
International Journal of Communications, Network and System Sciences,
Vol.8 No.11,
November
13,
2015
ABSTRACT: This empirical study focused on
investigating the perceived trust surrogated by a number of hy-pothesized
factors and its effect on the choice of method of payment. The data were
collected using a questionnaire, as the instrument for the primary data
collection, with total collected back responses of 214 from customers of
MarkaVIP. Structural equation modeling technique was used to fully analyze the
data in order to determine what level of the relationship between the
constituting factors of the perceived trust and the method of payment. The main
findings were related to confirming the seven main hypotheses of the research
that were related to testing if some factors were important to forming
perceived trust by customers. Four factors (reputation, security, familiarity,
and ease of use) were found to have a positive effect and the remaining three
were not (privacy, size and usefulness). In addition, having perceived trust
meant no preference to any method of payment by the customers.