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Cialdini, R.B., Kallgren, C.A. and Reno, R.R. (1991) A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior. In: Berkowitz, L., Ed., Advances in Experimental Social Psychology, Academic Press, San Diego, Vol. 24, 201-234.

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