Article citationsMore>>

Ford, J.B. and Merchant, A. (2010) Nostalgia Drives Donations: The Power of Charitable Appeals Based on Emotions and Intentions. Journal of Advertising Research, 50, 450-459. http://dx.doi.org/10.2501/S0021849910091592

has been cited by the following article:

SCIRP Newsletter
Copyright © 2006-2026 Scientific Research Publishing Inc. All Rights Reserved.
Top