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Liu, F.J. and Li, H. (2014) A Research on the Internalization Mechanism of Consumers’ Brand Attitude through Consumers’ Enterprise Association Based on Corporate Social Responsibility—The Theory Construction and Empirical Test from Reciprocity and Identity Theory’s Perspective. China Soft Science, 3, 99-118.

has been cited by the following article:

• TITLE: The Public Perception of Corporate Social Responsibility and Its Effects on Customer Behaviour in China

  AUTHORS: Junwu Chai, Pengfei Chang, Zhenhua Wang, Yaw Brew

  KEYWORDS: Corporate Social Responsibility, Perception, Stakeholder, Customer Behaviour

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.5 No.10, October 27, 2015

  ABSTRACT: With the rapid economic development of China, many enterprises have developed rapidly with the growing scale and strength, and their products and services have had a profound impact on the society. However, the study finds that many enterprises are merely spectators toward corporate social responsibility (CSR); these enterprises do not play an active role in CSR. At present, the domestic and foreign scholars’ researches on CSR are focused on motivation, influence factors and its influence on enterprise performance, but less attention has been given to the public perception of CSR and its different effects on customer behavior from the demographic range. This paper is based on a questionnaire of public perception in CSR, advancing with the times to consider the current status of the public’s perception of CSR in China, at the same time, it investigates the public’s attention to the dimensions of CSR at present, and particularly analyzes the perception of CSR and its different effects on customer behaviour in the demographic indicators.