TITLE:
A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet
AUTHORS:
Xiurong Huang, Yaojia Huang
KEYWORDS:
Traditional Business, Mobile Internet, WeChat Public Platform, Transformation Strategy
JOURNAL NAME:
Open Journal of Business and Management,
Vol.3 No.4,
October
27,
2015
ABSTRACT: The purpose of this paper is to provide countermeasures of the traditional business under the background of mobile internet, so that they can successfully achieve offline to online (hereinafter referred to as O2O) transformation. Firstly, the article analyzes the status quo and difficulties of traditional business about operations of WeChat public account. Secondly, the article analyzes the advantages of local life service O2O from four aspects: market environment, platform, brand and industry. Finally, four countermeasures are put forward: publish quality content, clear profit model and dock data to form an O2O ecological circle efficiently.