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Shrum, L., McCarty, J. and Lowrey, T. (1995) Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. Journal of Advertising, 24, 71-82. http://dx.doi.org/10.1080/00913367.1995.10673477

has been cited by the following article:

• TITLE: Consumer Responses to Green Marketing in Cambodia

  AUTHORS: Leaksmy Chhay, Md Manik Mian, Rathny Suy

  KEYWORDS: Consumer Responses, Green Marketing, Socio-Economic Factors, Product Price, Willingness to Pay

  JOURNAL NAME: Open Journal of Social Sciences, Vol.3 No.10, October 23, 2015

  ABSTRACT: This study tries to examine the relationship between consumers’ socio-economic factors and their willingness to pay more for environmental friendly products, and find the percentages that consumers are agreed to pay for green marketing. Statically analysis revealed that the consumers socioeconomic factors, sex (*P