TITLE:
Consumer Responses to Green Marketing in Cambodia
AUTHORS:
Leaksmy Chhay, Md Manik Mian, Rathny Suy
KEYWORDS:
Consumer Responses, Green Marketing, Socio-Economic Factors, Product Price, Willingness to Pay
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.10,
October
23,
2015
ABSTRACT: This study tries to examine the relationship between consumers’ socio-economic factors and their willingness to pay more for environmental friendly products, and find the percentages that consumers are agreed to pay for green marketing. Statically analysis revealed that the consumers socioeconomic factors, sex (*P