TITLE:
Strategic Positioning: Key Point of Business Transformation —Revelation of Xiangeqing’s Transition
AUTHORS:
Ying Jia
KEYWORDS:
Xiangeqing, Failure of Transformation, Strategic Positioning, Clarity, Dynamicity
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.10,
October
21,
2015
ABSTRACT: Explicit strategic positioning is the most important factor to motivate the development of an enterprise. Based on the specific condition for an enterprise, a unique strategy could be one competitive advantage for it. Furthermore, for the enterprises who want to change their traditional operating styles, a strategy that follows up with current environment is necessary. This essay tries to discuss the importance of specific and renewable strategic positioning based on the failed transformation of Xiangeqing and provide some suggestions for the main problems.