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Leary, M., Nezlek, J. B., Downs, D., Radford-Davenport, J., Martin, J., & McMullen, A. (1994). Self-Presentation in Everyday Interactions: Effects of Target Familiarity and Gender Composition. Journal of Personality and Social Psychology, 67, 664-673.
http://dx.doi.org/10.1037/0022-3514.67.4.664

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