TITLE:
The Research on the Appraisal of Market Opportunity Based on AHP
AUTHORS:
Donghong YANG, Yujie TAN, Yanbin SUN
KEYWORDS:
Analysis Hierarchy Process, Market Opportunity, Environment Analysis
JOURNAL NAME:
Journal of Service Science and Management,
Vol.2 No.4,
December
14,
2009
ABSTRACT: In this article, through analyzing the inner and external environments of the manufacture enterprise, the hierarchy model of the market opportunity has been constructed. Based on the AHP, the mathematics evaluation model of the market opportunity has been established. Take a simulative enterprise as example, according to the hierarchy model and the mathematics evaluation model of the market opportunity, the judgment matrixes of every hierarchy have been established and the weight of each market opportunity opposite to the target hierarchy is obtained. The reasonable decision-making method has been provided to choose the market opportunity for the manufacture enterprise.