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Porter, M. and Kramer, M. (2006) Strategy and Society. The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 78-92.

has been cited by the following article:

• TITLE: Corporate Social Responsibility and Mobile Telecommunication Competitiveness in Nigeria: The Case of MTN Nigeria

  AUTHORS: John Efiok Nsikan, Victor A. Umoh, Mbaa Bariate

  KEYWORDS: Corporate Social Responsibility, Staff Welfare, Environmental Awareness, Community Wellbeing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.5 No.8, August 12, 2015

  ABSTRACT: In Nigeria, the aftermath of the Niger Delta crises had spark off research interest on corporate social responsibility (CSR) and environmental sustainability. However, how telecommunication firms in Nigeria perceive and practice CSR and the link with competitive advantage is rarely investigated. This study examines the extent of relationship between CSR and mobile telecommunication competitive advantage. The survey design was adopted, making use of random sampling to select 200 participants from staff of MTN. Structured questionnaire was employed to collect relevant primary data and analysis was carried out through regression analysis and Chi-square technique. Results showed that except staff welfare, significant relationship existed between environmental awareness, community wellbeing and competitive advantage. To further enhance competitiveness, the firm’s social responsibility to its workforce should be improved upon by introducing flexible working hours, facilitating work/life balance, ensuring prompt promotion, and considering internal advancement as a strategic option.