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Platania, S., Santisi, G. and Hichy, Z. (2012) Determinants of Consumer Choice towards Luxury Brands: Differences between One-Brand Stores and Outlet-Stores Consumers. In: Gasiorowska, A. and Zaleskiewicz, T., Eds., Microcosm of Economic Psychology, Proceedings of the IAREP Conference Wroclaw 2012, Warsaw School of Social Sciences and Humanities, Faculty in Wroclaw, Wroclaw, 332-339.

has been cited by the following article:

• TITLE: Use of Alternative and Complementary Medicine by Old Italians Adults: The Determinant of Choice

  AUTHORS: Silvia Platania, Giuseppe Santisi

  KEYWORDS: Consumption, Medicine, Behavior, Desire, Health, Older Adults

  JOURNAL NAME: Open Journal of Social Sciences, Vol.3 No.7, July 28, 2015

  ABSTRACT: Complementary and alternative medicine (CAM) is the term for medical products and practices that aren’t part of standard care. Although using complementary and alternative medicines (CAM) is becoming increasingly prevalent in Italy, research in complementary and alternative therapy in older adults is limited. This study investigates the predictors and the determinant of choice of using complementary and alternative medicine (CAM) in older adult consumers [1]-[3]. The sample consisted of 150 Italian older consumers who used alternative medicine in the last year. The older adults interviewed were 52 males (34.7%) and 98 females (65.3%) and the average age was 65.4 (SD = 0.76). The results of this study showed a strong dissatisfaction of respondents with the tra-ditional medical treatments because the alternative’s medicine treatments are considered more invasive.