TITLE:
A Servitization Process for Small and Medium-Sized Manufacturers
AUTHORS:
Yongse Kim, Heeju Lee, Jihoon Kim
KEYWORDS:
Product-Service Systems, Service Design, Servitization Process, Business Innovation
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.7,
July
14,
2015
ABSTRACT: To improve competitiveness of a
manufacturing company through enhanced experience values of customers, service
elements are added to a product. The servitization process could take many
different routes reflecting various properties of the manufacturing firm and
its business contexts. A comprehensive servitization process of the high-level
strategy decision and the low-level specific product-service systems design
method have been developed at the Service Design Institute of Sungkyunkwan
Universty. The servitization case of a small furniture manufacturing company is
described in this paper to demonstrate the utility of the servitization method.