TITLE:
The Study of Mobility Solution System Design on China Direct Selling Industry
AUTHORS:
Horng-Jinh Chang, Ta-Ching Lee
KEYWORDS:
Direct Selling, M-Learning, Mobile Solution, Mobility, Sales Performance, Smartphone
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.7,
July
14,
2015
ABSTRACT: The article designs a mobility solution for
direct selling industry by smartphone. The design of the mobility solution
focuses on Mobile Learning (M-Learing) that assists the direct selling company
and direct sales to enhance their sales performance and company operation
anytime and anywhere with mobile smartphone. It also applies the key concept of
enhancing the selling skill to familiar with direct sell company’s product
anytime. On the other hand, Mobile Learning can play a role of standardization
with multi-media contact. In the study, prototype systems were designed with a
set of smartphone user interfaces. The study selected two groups of
participants: one used existing learning content in personal computer, and
another one used the same content with modified format via smartphone, 300
people in total. The evaluation of the result found that there were more than
80% of mobile solution participants getting higher scores in the evaluation of
learning result and 12 times higher visibility of product than traditional way
on personal computer. This is a proven mobile solution which can increase the
performance of sales in direct selling industry.