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Takayama, M., Watanabe, C. and Griffy-Brown, C. (2002) Alliance Strategy as a Competitive Strategy for Successively Creative New Product Development: The Proof of the Co-Evolution of Creativity and Efficiency in the Japanese Pharmaceutical Industry. Technovation, 22, 607-614. http://dx.doi.org/10.1016/S0166-4972(01)00062-1

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