TITLE:
Puzzles about the “Crowdfunding” in Cultural Industry and Its Ecological Countermeasures
AUTHORS:
Xiaoji Sun, Qingjun Meng
KEYWORDS:
Cultural Industry, Crowdfunding, Risk, Ecological Countermeasures
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.7,
July
1,
2015
ABSTRACT: With the development of economy and people’s
concern about cultural industry, the crowdfunding in cultural industry has welcomed
its development opportunity, and many crowdfunding platforms have been developed.
However, there are some puzzles when the cultural industry is using the crowdfunding
platform to get finance, such as lacking of laws and regulations to safeguard the
crowdfunding in cultural industry, and the crowdfunding platform hasn’t found its
ecological niche. Therefore, we need to take some ecological countermeasures, such
as consummating related laws to construct a favorable ecological environment, establishing
ecological niche for the crowdfunding platform of cultural industry, and helping
cultural industry become powerful.