TITLE:
Analysis of Tourist Leisure Activities in Integrated Resorts Based on the Constraint Negotiation Strategies
AUTHORS:
Zhuling Zhong, Jing Luo, Mu Zhang
KEYWORDS:
Constraints Negotiation Process, Tourist Holiday Resort, Structural Equation Modeling
JOURNAL NAME:
Journal of Service Science and Management,
Vol.8 No.3,
June
11,
2015
ABSTRACT: Based on the Constraint Negotiation Strategies, this study aims to explore whether three types of constraint factors and their hierarchy relations can be applied to Chinese tourists. The subject of this study is the leisure activities of Chinese tourists taking a leisure vacation. The study tends to figure out the main constraint factors and their corresponding negotiation strategies. The authors conduct confirmatory factor analysis to the data collected and also perform the Structural Equation Model to test the Constraint Negotiation Model and its hypotheses. The results show that structural constraints have a significant influence on participation to leisure activities. Driven by motivation to have a leisure vacation, tourists choose ReBAM as their negotiation strategy to fulfill their need of participating in leisure activities. While still maintaining some very special features of its own, leisure tourism in China is gradually merging with the international trend for tourism development.