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Singh, N. and Baack, D.W. (2004) Web Site Adaptation: A Cross-Cultural Comparison of US and Mexican Web Sites. Journal of Computer-Mediated Communication, 9.
http://jcmc.indiana.edu/vol9/issue4/singh_baack.html
http://dx.doi.org/10.1111/j.1083-6101.2004.tb00298.x

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