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Kim, H., Coyle, J.R. and Gould, S.J. (2009) Collectivist and Individualist Influences on Website Design in South Korea and the US: A Cross-Cultural Content Analysis. Journal of Computer-Mediated Communication, 14, 581-601.http://dx.doi.org/10.1111/j.1083-6101.2009.01454.x

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