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Gevorgyan, G. and Manucharova, N. (2009) Does Culturally Adapted Online Communication Work? A Study of USA and Chinese Internet Users’ Attitudes and Preferences toward Culturally Customized Web Design Elements. Journal of Computer-Mediated Communication, 14, 393-413.
http://dx.doi.org/10.1111/j.1083-6101.2009.01446.x

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