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Raghunathan, R., Naylor, R.W. and Hoyer, W.D. (2006) The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products. Journal of Marketing, 70, 170-184.
http://dx.doi.org/10.1509/jmkg.70.4.170

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