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Yang, X. J. (1999). Comparison between Eastern and Western Culture Implied in Geographical Names and the Translation Strategies. Xiangtan Normal University Journal.

has been cited by the following article:

• TITLE: Analysis on Bilingual Public Signs in the View of Audience Theory—A Case Study of City Traffic Public Signs in Xi’an

  AUTHORS: Wenmin Li, Xue Wang, Shihan Hou

  KEYWORDS: Audience Theory, Communication Effect, Bilingual Public Signs, Xi’an Metro, Subway Station Names

  JOURNAL NAME: Open Journal of Modern Linguistics, Vol.5 No.2, April 15, 2015

  ABSTRACT: This paper, with the audience theory as its theoretical guide and by taking a case study on Bilingual traffic Public Signs in Xi’an, especially on bilingual station names of Xi’an Metro Line 2, first briefly discusses how an important role city traffic public signs play in serving the audience, facilitating tourism as well as disseminating Chinese culture through the international audience. Second, it analyzes the problems existing in the present bilingual public signs in China and the counter-productive effects they are likely to bring about. And finally proposal for a new system of bilingual station names of Xi’an Metro Line 2 is put forward, which, the author believes, will not only offer the exact information wanted but make the audience abroad feel at home.