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Pihlens, D.S. and Lorena, D.R. (2002) Understanding the Drivers of Customer Value: The Fusion of Macro and Micro Modeling. Journal of Targeting, Measurement & Analysis for Marketing, 10, 269-281.

has been cited by the following article:

• TITLE: A Comparative Study of Customer Value Drivers between Traditional Channels and Network Channel

  AUTHORS: Sili Wang, Dahai Dong

  KEYWORDS: Customer Value Drivers, Clothing Enterprises, Physical Stores, Online Stores, DEMATEL Method

  JOURNAL NAME: Open Journal of Social Sciences, Vol.3 No.3, March 18, 2015

  ABSTRACT: With the rapid development of information technology, more and more customers start shopping online, this phenomenon has caused the performance of physical stores reducing. This article uses Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach to structure and evaluate the customer value drivers between traditional channels and network channels, finds out the different effect of the drivers in the two channels, then to guide practice.