TITLE:
A Comparative Study of Customer Value Drivers between Traditional Channels and Network Channel
AUTHORS:
Sili Wang, Dahai Dong
KEYWORDS:
Customer Value Drivers, Clothing Enterprises, Physical Stores, Online Stores, DEMATEL Method
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.3,
March
18,
2015
ABSTRACT: With the rapid development of information
technology, more and more customers start shopping online, this phenomenon has
caused the performance of physical stores reducing. This article uses Decision-Making
Trial and Evaluation Laboratory (DEMATEL) approach to structure and evaluate the
customer value drivers between traditional channels and network channels, finds
out the different effect of the drivers in the two channels, then to guide
practice.