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Bernoulli, D. (1954) Exposition of a New Theory on the Measurement of Risk. Econometrica, 22, 23-36.

has been cited by the following article:

• TITLE: Quantum Model of Decision-Making in Economics

  AUTHORS: Bodo Herzog

  KEYWORDS: Quantum Theory in Economics, Decision-Making, Utility Maximization

  JOURNAL NAME: Journal of Quantum Information Science, Vol.5 No.1, March 10, 2015

  ABSTRACT: The paper designs a quantum model of decision-making (QMDM) that utilizes neuroscientific evidence. The new model provides both normative and positive implications to economics. First, it enhances the study of decision-making which is an extension of the expected utility theory (EUT) in mathematical economics. Second, we demonstrate how the quantum model mitigates drawbacks of the expected utility theory of today.