Article citationsMore>>

Magnusson, P., Westjohn, S.A. and Boggs, D.J. (2009) Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies. Journal of International Marketing, 17, 23-41. http://dx.doi.org/10.1509/jimk.17.2.23

has been cited by the following article:

• TITLE: A Review and Prospect on the Internationalization Process of Service Multinational Corporations

  AUTHORS: Liwen Wang, Haiquan Chen

  KEYWORDS: Service Multinational Corporation, Internationalization, Market Entry Process, Operation Process

  JOURNAL NAME: Journal of Service Science and Management, Vol.8 No.1, February 5, 2015

  ABSTRACT: The internationalization of service industry, which is the main symbol of economic globalization, has entered a new era. As the practice pioneer of service industry internationalization, service multinational enterprises have deeply changed the development pattern of the world service industry, and impacted on the status and interests of the world industry chain. This study takes a systematic review about the internationalization process of service multinational corporations. This internationalization process consists of two portions, the process of service multinational corporations enter the international market and the operation process after entry. Then this study points out the future research prospect, in order to provide a research direction for extending the theory of internationalization process of multinational corporations.