Article citationsMore>>

Schultz, D.E. and Schultz, H.F. (2003) Brand Babble: Sense and Nonsense about Branding. South-Western Educational Pub, Cincinnati Ohio.

has been cited by the following article:

• TITLE: A Review of Brand Valuation Method

  AUTHORS: Jiangwen Huang

  KEYWORDS: Brand Value, Brand Valuation, Evaluation Method

  JOURNAL NAME: Journal of Service Science and Management, Vol.8 No.1, February 4, 2015

  ABSTRACT: The method of brand value evaluation has become an important topic as the concern of practical and theoretical circles since the 1980s. This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.