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has been cited by the following article:
TITLE: A Review of Brand Valuation Method
AUTHORS: Jiangwen Huang
KEYWORDS: Brand Value, Brand Valuation, Evaluation Method
JOURNAL NAME: Journal of Service Science and Management, Vol.8 No.1, February 4, 2015
ABSTRACT: The method of brand value evaluation has become an important topic as the concern of practical and theoretical circles since the 1980s. This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective. Then the paper points out its important implications for the practice of brand valuation of Chinese enterprises.