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C. M. Christensen and J. L. Bower, “Customer Power, Strategic Investment, and the Failure of Leading Firms,” Strategic Management Journal, Vol. 17, No. 3, 1996, pp. 197-218. doi:10.1002/(SICI)1097-0266(199603)17:3<197::AID-SMJ804>3.0.CO;2-U

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