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Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G.P., Yagci, M., Dean, D., Ricks, J. and Wirth, F. (2004) Developing and Validating Measures of Facets of Customer-Based Brand Equity. Journal of Business Research, 57, 209-224. http://dx.doi.org/10.1016/S0148-2963(01)00303-4

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