TITLE:
Efficacy of Priming: Evidence from Expert Performance
AUTHORS:
Igor Bitensky, Yaniv Mama, Daniel Algom
KEYWORDS:
Priming, Experts, Chess, Risk-Taking
JOURNAL NAME:
Psychology,
Vol.5 No.17,
November
19,
2014
ABSTRACT: The vast
majority of studies performed on the priming of attitudes, dispositions, and
behavior engaged non-selective group of students as participants. This study
engaged highly skilled experts as well as student cohorts. In a series of 3
experiments, professional chess players as well as non-selected groups of
students were primed for risk-taking behavior. The priming manipulations
included words (Experiments 1-2) and pictures (Experiment 3). The results
showed that priming was roughly effective to the same extent with experts and
non-experts. We conclude that experts are not immune of the influence of
priming—their high motivation and domain-specific performance notwithstanding.