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Chaiken, S., & Maheswaran, D. (1994). Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument, Ambiguity, and Task Importance on Attitude Judgment. Journal of Personality and Social Psychology, 66, 460-473.
http://dx.doi.org/10.1037/0022-3514.66.3.460

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