TITLE:
An Exploratory Study on Technological Innovation of Agricultural Science and Technology Enterprises in China
AUTHORS:
Qiong Yao, Meisi Xu, Wenfang Jiang, Yong Zhang
KEYWORDS:
Agricultural Science and Technology Enterprises, Technological Innovation, R&D Capability, Marketing Capability
JOURNAL NAME:
iBusiness,
Vol.6 No.3,
August
29,
2014
ABSTRACT: Technological innovation of agricultural science and technology (AST) of
enterprises plays an important role in the development of high-tech
agriculture. Enhancing technological innovation capability is the key for
Agricultural Science and Technology (AST) enterprises to develop sustainably.
This study examines the main dimensions and characteristics of the AST
enterprises’ technological innovation. In-depth interview method is employed in
this paper. The finding points out that R&D capability and marketing
capability are two important capabilities of technological innovation. And the
characteristics of R&D and marketing of AST enterprises are summarized. Finally,
the article discusses the conclusions and implications of the study.