TITLE:
Is E-Marketing the Future of Marketing Field
AUTHORS:
Paulus H. A. Andreki, Rashad Yazdanifard
KEYWORDS:
E-Marketing, Marketing Field, Future of Marketing
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.4 No.7,
July
9,
2014
ABSTRACT: Globalisation and technological improvements are imminent and
those that embrace it today will be better prepared for tomorrow. E-marketing
is growing at a dramatic pace and is impacting customer and market behaviours.
This has forced firms to start incorporating e-marketing as the main form of
marketing and try to meet their targeted customers’ needs to the satisfaction.
This paper investigates and states what is e-marketing, what the current trend
of the marketing field is and what the future of the marketing field is. The paper
has found and concluded that e-marketing is the future as it has been
positively affected by the current technological change which has made the use
of smart phones and gadgets a necessity.