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Watson, R.P., Leyland, F.P., Berthon, P. and Zinkham, G. (2002) U-Commerce: Expanding the Universe of Marketing. Journal of the Academy of Marketing Science, 30, 333-347.
http://dx.doi.org/10.1177/009207002236909

has been cited by the following article:

• TITLE: Is E-Marketing the Future of Marketing Field

  AUTHORS: Paulus H. A. Andreki, Rashad Yazdanifard

  KEYWORDS: E-Marketing, Marketing Field, Future of Marketing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.7, July 9, 2014

  ABSTRACT: Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.