TITLE:
Attention Drawing of Movie Trailers Revealed by Electroencephography Using Sample Entropy
AUTHORS:
Po-Shan Wang, Shang-Ran Huang, Chao-Wen Tsai, Chia-Feng Lu, Shin Teng, C.-I. Hung, Yu-Te Wu
KEYWORDS:
Neuromarketing, Electroencephalography, Sample Entropy, Movie Trailer
JOURNAL NAME:
Journal of Biosciences and Medicines,
Vol.2 No.4,
June
12,
2014
ABSTRACT: A movie trailer is a common advertising
tool in the entertainment industry. Detection of a viewer’s brain responses to
a movie trailer can help film producers to tailor a more appealing trailer of a
movie. In this study, we acquired electroencephalographic (EEG) signals from
subjects when they watched movie trailers (labeled as Movie session), and compared
with their resting state session (labeled as Resting session) or when they
watch nature scenes (labeled as Nature session). We used Sample Entropy
(SampEn) to analyze the EEG signals between different sessions. Results showed
that the complexity ratios at Fp1, Fp2 and Fz channels derived from Movie
session were significantly lower than that in Resting state or when subjects
watched Nature session (p