TITLE:
IAT on the Network Altruistic Behavior Tendency of College Students
AUTHORS:
Huiying Liu, Yanan Liu, Xueke Huang, Jiuyang Bai
KEYWORDS:
Network Altruistic Behavior, Implicit Association Test, Implicit Attitude
JOURNAL NAME:
Psychology,
Vol.5 No.7,
May
14,
2014
ABSTRACT: Objective:
To investigate college students’ implicit attitude of network altruistic
behavior tendency. Methods: Choose 50 students from a university in Zhengzhou
City who take psychology as an optional course to be the tested and conduct the
IAT test on their implicit attitudes towards network altruistic behavior
tendency. And D value, reaction time mean and Logarithm of three ways of
numerical implicit effect check IAT experiment within the significant. Results:
A significant IAT effect was found in implicit attitudes towards network
altruistic behavior tendency; a significant difference appears in the students
who major in art or science; no difference was found in gender. Conclusion: IAT
is an effective tool can be used to measure if college students have the
implicit attitudes towards network altruistic behavior tendency.