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Wang, W.H. (2008) The Interrelationship of Retailer’s Relationship Efforts and Consumers’ Attitude and Behavior. Measuring Business Excellence, 12, 13-28. http://dx.doi.org/10.1108/13683040810864350

has been cited by the following article:

• TITLE: Strategy for Co-Creation of Value with Consumers

  AUTHORS: Sara J. Garski

  KEYWORDS: Component; Formatting; Style; Styling; Insert

  JOURNAL NAME: Open Journal of Business and Management, Vol.2 No.2, April 29, 2014

  ABSTRACT: Organizations are seeing the value in comprehensive strategic planning as a result of economic difficulties and the need to become more innovative and viable. The relationship that an organization creates with its customers is the key to its ultimate survival and success. The strategies and tools discussed in this paper provide an overview of what the literature has proven to be some of the most effective ones in today’s competitive environment.