Prahalad, C.K. and Ramaswamy, V. (2004) The Future of Competition: Co-Creating Unique Value with Customers. Harvard Business School Press, Boston.
has been cited by the following article:
TITLE: Strategy for Co-Creation of Value with Consumers
AUTHORS: Sara J. Garski
KEYWORDS: Component; Formatting; Style; Styling; Insert
JOURNAL NAME: Open Journal of Business and Management, Vol.2 No.2, April 29, 2014
ABSTRACT: Organizations are seeing the value in comprehensive strategic planning as a result of economic difficulties and the need to become more innovative and viable. The relationship that an organization creates with its customers is the key to its ultimate survival and success. The strategies and tools discussed in this paper provide an overview of what the literature has proven to be some of the most effective ones in today’s competitive environment.