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Chandler, G.N. and Hanks, S.H. (1994) Market Attractiveness, Resource-Based Capabilities, Venture Strategies, and Venture Performance. Journal of Business Venturing, 9, 331-349. http://www.periodicos.capes.gov.br
http://dx.doi.org/10.1016/0883-9026(94)90011-6

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