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Mori, K. (2003) Surreptitiously Projecting Different Movies to Two Subsets of Viewers. Behavior Research Methods, Instruments, and Computers, 35, 599-604.
http://dx.doi.org/10.3758/BF03195539

has been cited by the following article:

• TITLE: Getting Rid of the Horizontal-to-Vertical Strategy: A Case Report of a Japanese Research Psychologist

  AUTHORS: Kazuo Mori

  KEYWORDS: Japanese Social Scientists; Research Strategies; Psychology; The MORI Technique

  JOURNAL NAME: Open Journal of Social Sciences, Vol.2 No.4, April 18, 2014

  ABSTRACT: Most Japanese research psychologists have used “Horizontal-to-Vertical Conversion Strategy” for their research, simply replicating experimental studies published in Western journals with Japanese participants and publishing papers only in Japanese (the traditional orthography of the Japanese language is vertical). This short article criticized this prevailing research strategy among Japanese psychologists and reported a series of studies resulted from an invention of new experimental procedure. It showed an example of a Japanese researcher who had got rid of the inadequate approach by inventing a new experimental method. It also aimed to encourage Japanese psychologists to conduct innovative research and publish their studies in English journals.