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B. Solis and D. Breakenridge, “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR,” FT Press, 2009.

has been cited by the following article:

• TITLE: More than Just a Game: The Power of Social Media on Super Bowl XLVI

  AUTHORS: Fernanda Bruno dos Santos, Jonice Oliveira

  KEYWORDS: Social Media; Data Mining; Marketing; Social Networks; Gamification

  JOURNAL NAME: Social Networking, Vol.3 No.2, April 4, 2014

  ABSTRACT: The evolution of social media in the recent years promoted the appearance of a new category: social media based on check-in. It enables the user to define their identity through information sharing. This paper aims to show the evolution of these media highlighting the effects and changes they cause in society through Super Bowl XLVI scenario, besides indicating the important role they have for the companies and marketing.