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William, P.P. and Bayus, B.L. (2001) An Empirical Analysis of Firms’ Product Line Decisions. Journal of Marketing Research, 38, 103-118.

has been cited by the following article:

• TITLE: Monopolistic Product Line Competition with Ex Post Consumer Heterogeneity

  AUTHORS: Nikolaos Georgantzís, Aurora García-Gallego

  KEYWORDS: Consumer Heterogeneity; Product Diversity; Monopolistic Competition

  JOURNAL NAME: Theoretical Economics Letters, Vol.4 No.2, March 13, 2014

  ABSTRACT: We model monopolistic competition in product lines, assuming that consumer heterogeneity is the result rather than the cause of product variety. Our results contradict some well-known policy implications yielded by the standard monopolistic competition framework.