TITLE:
Relationship between Adaptive Capability and Strategic Orientation: An Empirical Study in a Brazilian Company
AUTHORS:
Cristiano Kaehler, Franciele Busatto, Grace V. Becker, Peter Bent Hansen, Jane Lucia S. Santos
KEYWORDS:
Adaptive Capability; Strategic Orientation; Dynamic Capability
JOURNAL NAME:
iBusiness,
Vol.6 No.1,
March
4,
2014
ABSTRACT: The main purpose of this article is to examine
the relationship between adaptive capability and strategic orientations in the
organizational context. In order to achieve this, an empirical study was
carried out in a Brazilian agency for maritime services, via a survey of 160
employees. The results show a positive correlation between all of the strategic
orientation variables and their respective adaptive capability. That is, the
findings show that the company’s strategic orientations affect its adaptive
capability, and also suggest that the stronger the respondents’ perception of
the company’s dynamic capability, the higher its organizational adaptive capability
in its market of operation.